Tribal Leadership

Submitted by roy on Wed, 10/22/2008 - 13:05.

Zappos, the online shoe company, is a great example of Tribal Leadership. Their customer service is legendary and is due to the culture instilled by their CEO. The early years at Dell were filled with Stage 4 tribes--not I'm great but WE'RE great.

A book titled TRIBAL LEADERSHIP has been written, and Zappos is offering the audiobook for FREE. Here is the link to get it http://www.zappos.com/tribal.zhtml

TRIBAL LEADERSHIP details each of the five tribal stages and helps readers identify which actions affect it and which strategies will enable the tribe to upgrade to the next level. The authors discuss how each stage has a unique set of leverage points and why it is critical to understand them—more than three quarters of the organizations they studied have tribal cultures that are adequate at best. The five stages include:

•   Stage One: The stage most professionals skip, these are tribes whose members are despairingly hostile—they may create scandals, steal from the company, or even threaten violence.

•   Stage Two: The dominant culture for 25 percent of workplace tribes, this stage includes members who are passively antagonistic, sarcastic, and resistant to new management initiatives.

•   Stage Three: 49 percent of workplace tribes are in this stage, marked by knowledge hoarders who want to outwork and outthink their competitors on an individual basis. They are lone warriors who not only want to win, but need to be the best and brightest.

•   Stage Four: The transition from “I’m great” to “we’re great” comes in this stage where the tribe members are excited to work together for the benefit of the entire company.

•   Stage Five: Less than 2 percent of workplace tribal culture is in this stage when members who have made substantial innovations seek to use their potential to make a global impact.

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Manu, that's a great

Submitted by roy on Fri, 10/24/2008 - 17:52.

Manu, that's a great question. In my opinion, they are at stage 5. Why? Collectively, they are on a global mission. Look at their mission statement: "Google's mission is to organize the world's information and make it universally accessible and useful." Not only is Google focused on organizing the world's information, they are investing in renewable energy and advocating public policy. They are attempting to not only help themselves, but help others around the world, too.

Google - Tribe stage 5

Submitted by ebonnassie on Fri, 10/24/2008 - 20:37.

I agree but I did not want to teint your answer...

Good questions. Regarding

Submitted by roy on Fri, 10/31/2008 - 16:30.

Good questions. Regarding Microsoft going from stage 5 to 4 with departure of Bill, that's probably accurate. My impression of Steve Ballmer is that he is more stage 3 than stage 4, but I haven't observed him closely. No doubt, Bill Gates is now involved in stage 5 activities, and in recent interviews, he seems excited about what he is doing. I think he really does believe he's doing important, meaningful things.

Regarding companies moving from stage 4 to 5 and leaving investors on the sidelines, I don't think so. I would agree that there is less pandering to Wall St. and investors in a stage 5 company, because the tribe is focused on making a difference in the world. Look at Google and Amgen, both companies that I view as stage 5. They've developed products that have helped many around the world and have a culture that supports this. Their financial results have been good for investors, too.

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